every wipes pack in britain lives in a cupboard. big, floppy, refilled out of habit, and never within reach when a small person detonates an ice cream. the wipe you need is always at home. that seemed silly to us.
so we made the pack small enough to forget about. pocket small. glovebox small. and we kept the wipe full size, folded down like it's hiding. pull one out and it unfolds to proper baby-wipe size. people assume it's a trick. it is. the trick is folding.
the name is the whole pitch. dinky pack, massive wipe. the pack wears a wink on the front because it knows exactly what it's doing. nobody plans to need a wipe. we just made sure one's already there.
a small pack is a joke you can carry. what's inside isn't a joke at all, so we locked the rules early.
the real fibre on sensitive and antibacterial. not "bamboo" viscose stories.
on every product. no exceptions, no fine print, no parfum hiding at the end of the list.
zero plastic fibres, pla included. ban-proof before the ban.
kind to skin, kind to everyone else too.
the uk bans plastic-fibre wet wipes in 2027. most of the category has to reformulate. we never used plastic fibres in the first place, pla included, so for us the ban is a tuesday.
the uk bans plastic-fibre wet wipes. dinky never used them anyway.
cotton sheets on our cotton skus. a fibre with nothing to hide.
plastic fibres across the range, pla included. most wipes will have to change. dinky won't.